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Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
The 500 entries to the competition were judged by designers recognized as world leaders in graphics and industrial art, including Saul Bass, Herbert Bayer, James Miho, Herbert Pinzke, and Eliot Noyes. [13] In 1970, the award was announced at the International Design Conference at Aspen (IDCA) under the auspices of the Aspen Institute. Anderson ...
Originally, real arches were part of the restaurant design. They were incorporated into the chain's logo in 1962, which resembled a stylized restaurant, and in the current Golden Arches logo, introduced 1968, resembling an "M" for "McDonald's". They are widely regarded to be one of the most recognizable logos in the world.
Companies young and old go through changes and growing pains over the years. It's hard to believe how much some big-name company logos have changed while others seem to have changed hardly at all.
The best ones aren't only immediately recognizable, they also subtly nudge you. A logo is a part of a company's mythos. Shape, size, color, typeface, white space -- all of it contains visual clues ...
Johnson & Johnson is replacing its instantly recognizable logo that’s been in use for 135 years. Gone is the cursive, which was based off the handwritten signature of company co-founder James ...
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