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In 2011, Kordich developed the Jay Kordich PowerGrind Pro juicer. [5] In 1992, Consumer Reports tested Kordich's Juiceman II extractor and concluded that other competitive models were easier to clean, cheaper, and worked better. Kordich's health claims in regard to juicing have been disputed by medical experts.
The new company was known as Trillium Health Products. The company ran seminars on proper nutrition and also sold a juicer, known as the Juiceman, and a smaller version known as the Juiceman, Jr. [1] The Juiceman Juicer was marketed with direct marketing. [2] Its annual revenues in 1989 were $950,000 and had jumped to over $75 million by 1991. [1]
During the 1990s, Kordich worked as a TV spokesman who promoted the health benefits of a juice diet. Kordich also appeared in infomercials promoting his Juiceman Juicer that, according to Kordich, made over US$300 million in sales. [4] Walker's and Kordich's contributions to juice fasting propelled the diet to today's current version. [3] [4]
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These include the "Juice Tiger", as seen on Amazing Discoveries with Mike Levey, and "Jack LaLanne's Power Juicer". [29] It was on the show that LaLanne introduced the phrase "That's the power of the juice!" However, in March 1996, 70,000 Juice Tiger juicers, 9% of all its models, were recalled after 14 injury incidents were reported. [29]
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