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Tagline for a tourism campaign to promote the Philippines that contains a "cartoony" logo: The tagline's logo was alleged to be plagiarized from Poland's Polska tourism campaign. Campaigns & Grey said that the campaign and logo were released prematurely. [7] BF-GF: 2011: Television advertisement: McDonald's: Leo Burnett Manila
The National Citizens' Movement for Free Elections or NAMFREL is an election watchdog in the Philippines. It was the first and one of the most famous election watch campaigns. [1] It is known to have introduced non-partisan national election monitoring to the Philippines after exposing the issues involved with the 1986 Snap Elections. [2]
The tourism agency selected BBDO Guerrero once again over three other agencies for the brand refresh. BBDO Guerero unveiled a new logo for the campaign. The campaign relied heavily on the use of social media. [5] The campaign was replaced by "Love the Philippines" campaign in June 2023. [6]
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The Department of Tourism (DOT) then commissioned advertising firm BBDO Guerrero [3] for the implementation of the campaign. This includes the coming up with promotional materials and the addition of "More than the Usual" as a sub slogan. [1] Also the "Wow" of the campaign slogan is meant to be capitalized which doubles as an acronym.
The 2016 presidential campaign of Rodrigo Duterte was announced on November 21, 2015. Rodrigo Duterte , who was then serving as Mayor of Davao City , had refused to run and turned down other presidential and vice-presidential aspirants' offers to be his running mate, including that of Jejomar Binay , Miriam Defensor-Santiago and Bongbong Marcos .
Villar's campaign highlighted his roots in an effort to relate to the masses. A billionaire, Villar emphasized on his campaign that he grew up poor, as exemplified in his campaign jingle "Naging Mahirap", and that the diligence and perseverance led him to his current standing and that he is willing to use the same traits to address the issue of poverty.
Initial calls circulated through social media (mainly on Facebook and Twitter) to convene a protest on August 26, 2013, at Luneta Park in Manila as well as other cities nationwide and overseas. Some media commentators consider this as the first ever massive rally in the Philippines called and organised mostly through social media channels.