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Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin . Jockey invented the first men's Y-Front brief in 1934 and it is a recognized trademark in 120 countries.
Men's full-rise briefs with vertical fly-opening A mannequin wearing women's briefs. Traditional size briefs for both sexes cover the uppermost part of the thigh and extend upward up to (or cover, depending on the design) the navel at the waistband. This style is often referred to as "full rise" or "full cut".
Man wearing jeans over boxer shorts. In 1925, Jacob Golomb, founder of Everlast, designed elastic-waist trunks to replace the leather-belted trunks then worn by boxers.These trunks, now known as "boxer trunks", immediately became famous, but were later eclipsed by the popular Jockey-style briefs beginning in the late 1930s.
In 1985 Jockey International president Howard Cooley stated that women often shop more than men do, and men request women to buy underwear for them. [32] According to multiple studies conducted c. 1985 , 60-80% of men's undergarments for sale had been purchased by women.
Unlike men's briefs, this style is usually lower cut. Boyshorts often cover most of the buttocks. [7] [8] Briefs rise to the waist, or just below the navel, and have full coverage in the rear. Classic briefs have the waistband sitting very high on the waist. The leg holes are small so the underwear cover as much area between waist and thigh as ...
The best ideas for things to do on New Year's Eve 2024, including fun ways to celebrate at home and inspiring New Year's activities for any age or group size.
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