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It is best known for its eponymous Amrut brand of single malt whisky, which is the first single malt whisky to be made in India. [2] The brand became famous after world famous whisky connoisseur Jim Murray gave it a rating of 82 out of 100 in 2005 and 2010. In 2010, Murray named Amrut Fusion single malt whisky as the third best in the world.
An advertisement for Bagpiper whisky on a building in Pondicherry. As of 2006 most distilled spirits labelled as "whisky" in India were a form of Indian-made foreign liquor, commonly blends based on neutral spirits that are distilled from fermented molasses with only a small portion consisting of traditional malt whisky, usually about 10 to 12 percent.
Amrut is a brand of Indian single malt whisky, manufactured by Amrut Distilleries.It is the first single malt whisky to be made in India. [1] Amrut (अमृत) or amrit is a Sanskrit word which can be translated as "nectar of the gods", [2] [3] "nectar of life", [4] or "drink of the gods". [5]
Indian-made foreign liquor (IMFL) is the official term used by governments, businesses and media in India to refer to all types of liquor manufactured in the country other than indigenous alcoholic beverages such as feni, toddy, arrack and others.
Radico Khaitan Ltd. was established as Rampur Distillery & Chemical Company Ltd. in 1943 at Rampur, Uttar Pradesh.The distillery in Rampur initially produced extra neutral alcohol (ENA) and supplied bulk alcohol for several liquor companies [8] [9] [10] such as Shaw Wallace, Mohan Meakin and the United Breweries Group.
The brand held a market share of 44% in the premium whisky segment of the Indian market, with another USL (then SWC) brand Royal Challenge grabbing 49% of market share. [22] Antiquity and Seagram's Blenders Pride were the highest selling whisky brands in the super-premium Indian Made Foreign Liquor (IMFL) category in 2002-03. [23]
Indian whisky Indian wine Lion beer , Asia's first beer brand produced at Kasauli Brewery since 1930, brewery was established by Edward Abraham Dyer , [ 8 ] father of Colonel Reginald Edward Harry Dyer "The Butcher of Jallianwala Bagh massacre ".
Una Brand Desi daru. An article in the medical journal The Lancet estimated that nearly two-thirds of the alcohol consumed in India is country liquor. [citation needed] Globus spirits mentioned that India's country liquor market is about 242 million cases (over 30% of the beverage industry in India) with a growth rate of about 7% per annum. [6]
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