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  2. Playtex - Wikipedia

    en.wikipedia.org/wiki/Playtex

    Playtex was founded in 1947 as one of four divisions into which ILC re-organized. [2] Its name was a portmanteau of "play" and "latex", reflecting its focus on latex products. [3] Playtex's marketing in the post-war era was influential in creating the shift from custom-tailored undergarments to manufactured sizes.

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  4. Wonderbra - Wikipedia

    en.wikipedia.org/wiki/Wonderbra

    Playtex, the leading brand at the time, promoted the ease of care and durability of their girdles and brassieres. Beginning in 1967, the advertising focused exclusively on Wonderbra brand brassieres. [19] In 1968, Nadler hired Goodis Advertising to develop the new campaign. The Wonderbra ads were based on fashion and emotional appeal.

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  6. Girdle (undergarment) - Wikipedia

    en.wikipedia.org/wiki/Girdle_(undergarment)

    A woman's girdle (in pink), 1933. A girdle is a form-fitting foundation garment that encircles the lower torso, extending below the hips, and worn often to shape or for support. It may be worn for aesthetic or medical reasons. In sports or medical treatment, a girdle may be worn as a compression garment.

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