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Nicknames and slogans that successfully create a new community "ideology or myth" [2] are also believed to have economic value. [1] Their economic value is difficult to measure, [ 1 ] but there are anecdotal reports of cities that have achieved substantial economic benefits by " branding " themselves by adopting new slogans.
Bliss spa is often credited for starting the mid 1990s spa boom. [9] Its products and services are market with humorous names and slogans, [3] and by a playful "Blissgirl" character illustration which appears on products, catalogs and the company website. She is almost always dressed in a signature white towel and Bliss’ Softening Socks and ...
A day spa is a business that provides a variety of services for the purpose of improving health, beauty, and relaxation through personal care treatments such as massages and facials. The number of day spas in the US almost doubled in the two years from 2002 to 2004, to 8,734, according to the International Spa Association, and by 2020 there ...
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Jeni's Splendid Ice Creams was founded by Jeni Britton-Bauer, who is the current chief creative officer. Before starting Jeni's Splendid Ice Creams, Britton-Bauer attended The Ohio State University and studied art history and fine art.
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