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2. Marketing plan - Wikipedia

   en.wikipedia.org/wiki/Marketing_plan

   A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

3. Business plan - Wikipedia

   en.wikipedia.org/wiki/Business_plan

   For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.

4. Marketing - Wikipedia

   en.wikipedia.org/wiki/Marketing

   An organization's marketing planning process is derived from its overall business strategy. Marketing plans start by identifying customer needs through market research and how the business can satisfy these needs. The marketing plan also shows what actions will be taken and what resources will be used to achieve the planned objectives.

5. Small business - Wikipedia

   en.wikipedia.org/wiki/Small_business

   Marketing plan. Market research – To produce a marketing plan for small businesses, research needs to be done on similar businesses, which should include desk research (done online or with directories) and field research. This gives an insight into the target group's behavior and shopping patterns.

6. Marketing strategy - Wikipedia

   en.wikipedia.org/wiki/Marketing_strategy

   Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

7. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   Marketing research is often partitioned into two sets of categorical pairs, either by target market: Direct or Business-to-consumer (B2C) marketing research, and; Business-to-business (B2B) marketing research. Or, alternatively, by methodological approach: Qualitative marketing research, and; Quantitative marketing research.