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  2. List of social platforms with at least 100 million active users

    en.wikipedia.org/wiki/List_of_social_platforms...

    This is a list of social platforms with at least 100 million monthly active users. [a] The list includes social networks, as well as online forums, photo and video sharing platforms, messaging and VoIP apps.

  3. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  4. Social media use by businesses - Wikipedia

    en.wikipedia.org/wiki/Social_media_use_by_businesses

    Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.

  5. Social media optimization - Wikipedia

    en.wikipedia.org/wiki/Social_media_optimization

    Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).

  6. Corporate social media - Wikipedia

    en.wikipedia.org/wiki/Corporate_social_media

    Social media currently can be crucial to the success of growing numbers in a companies value chain activities. [2] For marketers, Social media is a mandatory element within the promotional mix. [2] Marketers also need to understand that marketing on social media can come with difficulties and challenges, and face both reputation and economic ...

  7. List of social networking services - Wikipedia

    en.wikipedia.org/wiki/List_of_social_networking...

    A social networking service is an online platform that people use to build social networks or social relationships with other people who share similar personal or career interests, activities, backgrounds or real-life connections. This is a list of notable active social network services, excluding online dating services, that have Wikipedia ...

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