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  2. Value network - Wikipedia

    en.wikipedia.org/wiki/Value_network

    One example of a value network is that formed by social media users. The company provides a service, users contract with the company, and immediately have access to the value network of other customers. A less obvious example is a car insurance company. The Company provides insurance. Customers can travel and interact in various ways while ...

  3. Networks in marketing - Wikipedia

    en.wikipedia.org/wiki/Networks_in_marketing

    A small world network Is a graph in which most nodes aren't connected to one another but as connections are made other nodes can be reached through only a couple of intermediaries. In terms of marketing small world networks have been used to model this such as consumer referrals (e.g. Jun, Kim, Kim, & Choi). [20]

  4. Two-sided market - Wikipedia

    en.wikipedia.org/wiki/Two-sided_market

    A two-sided market, also called a two-sided network, is an intermediary economic platform having two distinct user groups that provide each other with network benefits. The organization that creates value primarily by enabling direct interactions between two (or more) distinct types of affiliated customers is called a multi-sided platform. [1]

  5. Network marketing responsible for 20% of the world's ... - AOL

    www.aol.com/news/2008-03-22-network-marketing...

    On his website totalwellnessnetwork.com, Dr. Ladd McNamara extols the benefits of network marketing: "20% of all millionaires in the world made their fortune through the Network Marketing system ...

  6. Network effect - Wikipedia

    en.wikipedia.org/wiki/Network_effect

    Network effects are the incremental benefit gained by each user for each new user that joins a network. [42] An example of a direct network effect is the telephone. Originally when only a small number of people owned a telephone the value it provided was minimal.

  7. Value chain - Wikipedia

    en.wikipedia.org/wiki/Value_chain

    A value system includes the value chains of a firm's supplier (and their suppliers all the way back), the firm itself, the firm distribution channels, and the firm's buyers (and presumably extended to the buyers of their products, and so on). Capturing the value generated along the chain is the new approach taken by many management strategists.

  8. List of multi-level marketing companies - Wikipedia

    en.wikipedia.org/wiki/List_of_multi-level...

    European Grouping of Marketing Professionals/CEDIPAC SA (dissolved in 1995) European Home Retail (dissolved in 2007) Fortune Hi-Tech Marketing (dissolved in 2013) FundAmerica (bankrupt in 1990) [25] Holiday Magic (dissolved in 1974) House of Lloyd (a.k.a. "Christmas Around the World") (filed for Chapter 11 bankruptcy in 2002)

  9. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...