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The first baby to appear on Johnson's Baby powder label was Mary Lea Johnson Richards, granddaughter of Robert Wood Johnson I (co-founder of Johnson & Johnson). [5] [6] According to Johnson & Johnson's representative Fred Tewell, baby powder-scented cleaning products became almost a standard not only to cosmetics, but to diapers as well. [7]
The company stopped selling talc-based baby powder in favor of cornstarch-based products, citing an increase in lawsuits and "misinformation" about the talc product's safety.
The company stopped selling talc-based baby powder in the United States and Canada in 2020 [11] and has said it will stop all talc sales worldwide by 2023, switching to a corn starch-based formula. However, Johnson & Johnson says that its talc-based baby powder does not contain asbestos and is safe to use. [12]
In 2023, the number of lawsuits regarding talc-based baby powder has exceeded 40,000 as more claimants come forward to say that the company's product caused them to have cancer. Johnson & Johnson have now reportedly offered $9 billion to settle all the lawsuits against the company, up from the previous figure of $2 billion. [206]
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