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He gave the example of Belgium, where price cuts took effect on Feb. 1—IKEA was able to significantly lower prices on parcel deliveries from €9.99 ($10.81) to €2.99 ($3.24).
IKEA is busy cutting prices while everything else gets expensive—and the group’s CEO says it wasn’t ‘rocket science’ to make that call. Prarthana Prakash. January 24, 2024 at 6:57 AM.
Last year, Ikea cut prices on roughly 2,000 products – at a cost of more than $2.1 billion – to give consumers a break from inflation, which experts have warned may increase due to the tariffs.
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