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Marketing historians such as Eric Shaw and Barton A. Weitz point to the publication of Wroe Alderson's book, Marketing Behavior and Executive Action (1957), as a break-point in the history of marketing thought, [121] moving from the macro functions-institutions-commodities approach to a micromarketing management paradigm.
Tedlow's book, Giants of Enterprise: Seven Business Innovators and the Empires They Built was selected by Business Week as one of the top ten business books of 2001 and in 2006, Business Week selected his book, Andy Grove: The Life and Times of an American as one of the top ten business books for that year.
Laermer, Richard; Simmons, Mark, Punk Marketing, New York: Harper Collins, 2007. ISBN 978-0-06-115110-1 (Review of the book by Marilyn Scrizzi, in Journal of Consumer Marketing 24(7), 2007) Lears, Jackson, Fables of Abundance: A Cultural History of Advertising in America, Basic Books, 1995, ISBN 0-465-09075-3
Personalities and Products: A Historical Perspective on Advertising in America (1998) online; Barnouw, Erik, The Sponsor: Notes on a Modern Potentate (1978) Sponsors of TV and radio broadcasts; Beard, Fred K. "A history of advertising and sales promotion." in The Routledge Companion to Marketing History (Routledge, 2016) pp: 203-224. Brandt, Allan.
His book, The Market Revolution: Jacksonian America, 1815-1846 portrayed it as a highly negative development that marked the triumph of capitalism over democracy. [1] He argued that this was one of the most significant transformations of America within the first half of the nineteenth century—indeed, the defining event of world history—the ...
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
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As stated by Gary Cross in his book "All Consuming Century: Why Consumerism Won in Modern America", "consumerism succeeded where other ideologies failed because it concretely expressed the cardinal political ideals of the century – liberty and democracy – and with relatively little self-destructive behavior or personal humiliation."
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