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Basic research on processing fluency has been applied to marketing, [29] to business names, and to finance. For example, psychologists have determined that, during the week following their IPO, stocks perform better when their names are fluent/easy to pronounce and when their ticker symbols are pronounceable (e.g., KAG) vs. unpronounceable (e.g., KGH).
Volz, Schooler, and von Cramon (2010) used functional magnetic resonance imaging to isolate fluency-heuristic-based judgments to map the use of fluency onto specific brain areas that might give a better understanding of the heuristic's underlying processes. They determined that there was activation within the claustrum for fluency heuristic ...
The processing fluency theory of aesthetic pleasure emphasizes the interaction between the viewer and an object in that it integrates theories and a wide range of empirical evidence that focus on effects of objective stimulus attributes on perceived beauty [5] with those that emphasize the role of experience, for example by invoking ...
Processing fluency and its effects can help explain the "Aha"-experience. [5] [6] The processing fluency theory of aesthetic pleasure has influenced work in psychology, [7] [8] [9] philosophy, [10] marketing, [11] [12] and finance. [13] An extension of the processing fluency theory takes account of the fact that many artworks are difficult to ...
After replicating these results in another experiment, Fazio and her team attributed this curious phenomenon to processing fluency, the facility with which people comprehend statements. "Repetition," explained the researcher, "makes statements easier to process (i.e. fluent) relative to new statements, leading people to the (sometimes) false ...
By Gram Slattery. WASHINGTON (Reuters) - U.S. President Donald Trump said he expects Elon Musk to find hundreds of billions of dollars of fraud and abuse at the Pentagon during an audit that the ...
The staff worked at the program office of the National Animal Health Laboratory Network (NAHLN), which coordinates more than 60 labs across the country, many of which process bird flu samples from ...
An example of a conceptual manipulation which enhances know responses is when a prime item is semantically related to a target item. [15] Manipulations which increase processing fluency do not seem to affect remember responses. [15]