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Basic research on processing fluency has been applied to marketing, [29] to business names, and to finance. For example, psychologists have determined that, during the week following their IPO, stocks perform better when their names are fluent/easy to pronounce and when their ticker symbols are pronounceable (e.g., KAG) vs. unpronounceable (e.g., KGH).
The processing fluency theory of aesthetic pleasure emphasizes the interaction between the viewer and an object in that it integrates theories and a wide range of empirical evidence that focus on effects of objective stimulus attributes on perceived beauty [5] with those that emphasize the role of experience, for example by invoking ...
Processing fluency and its effects can help explain the "Aha"-experience. [5] [6] The processing fluency theory of aesthetic pleasure has influenced work in psychology, [7] [8] [9] philosophy, [10] marketing, [11] [12] and finance. [13] An extension of the processing fluency theory takes account of the fact that many artworks are difficult to ...
After replicating these results in another experiment, Fazio and her team attributed this curious phenomenon to processing fluency, the facility with which people comprehend statements. "Repetition," explained the researcher, "makes statements easier to process (i.e. fluent) relative to new statements, leading people to the (sometimes) false ...
Volz, Schooler, and von Cramon (2010) used functional magnetic resonance imaging to isolate fluency-heuristic-based judgments to map the use of fluency onto specific brain areas that might give a better understanding of the heuristic's underlying processes. They determined that there was activation within the claustrum for fluency heuristic ...
Furthermore, the frequency and recency of exposure to relevant stimuli strongly correlate with retrieval fluency, linking back to fluency heuristics. [11] This suggests that the effect may be more about enhanced processing fluency, [ 15 ] [ 16 ] which arises from repeated exposure or environmental factors such as fluency manipulations, rather ...
Briefly presenting a prime prior to test causes an increase in fluency of processing and an associated increase in feeling of familiarity. Short duration primes tend to enhance know responses. In contrast to briefly presented primes, primes which are presented for long durations are said to disrupt processing fluency as the prime saturates the ...
These four attributes are not separate but can be combined because the experience of processing fluency, especially when it occurs surprisingly (for example, because it is sudden), elicits both positive affect and judged truth. [4] [5] Insight can be conceptualized as a two phase process.