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Intent to show confusion is also relevant; hence, as a general rule the trademark should be used no more than necessary for the legitimate purpose. [5] By the same token, use of a word mark is preferred to a logo, and a word mark in the same style of type as surrounding text is preferred to a word mark in its trademarked distinctive type.
A word, phrase, or logo can act as a trademark. But so can a slogan, a name, a scent, the shape of a product's container, and a series of musical notes. [7] The language of the Lanham Act describes that universe [of things that can qualify as a trademark] in the broadest of terms. It says that trademarks "includ[e] any word, name, symbol, or ...
These should (but not always do) contain particular templates (or "tags") that describe whether the image is a (fair-use) copyrighted work, is a (public-domain) trademark, or has some other rationale for its use on Wikipedia. A copyrighted image should have a tag attached to it: {{Non-free logo}}
Use of the trademark symbol indicates an assertion that a word, image, or other sign is a trademark; it does not indicate registration or impart enhanced protections. Registered trademarks are indicated using the registered trademark symbol , ® , and in many jurisdictions it is unlawful or illegal to use the registered trademark symbol with a ...
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