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It provides a web portal, search engine Yahoo Search, and related services, including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo Native. Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. [6]
Yahoo! Search is a search engine owned and operated by Yahoo!, using Microsoft Bing to power results. Originally, "Yahoo! Search" referred to a Yahoo!-provided interface that sent queries to a searchable index of pages supplemented with its directory of websites. The results were presented to the user under the Yahoo! brand.
Yahoo! Podcasts – A beta service that allowed users to search for and view podcasts; discontinued in November 2007. Yahoo! Profile / Yahoo Pulse – A directory of Yahoo users with their personal information. Yahoo! Publisher Network – An advertising network that only accepted US based publishers; shut down on April 30, 2010. [60]
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The company is headquartered in Manhattan, New York. [15] As of December 2019, the company employed about 10,350 people. [2] [16]A year after the completion of the AOL acquisition, Verizon announced a $4.8 billion deal for Yahoo!'s core Internet business, to invest in the Internet company's search, news, finance, sports, video, emails and Tumblr products. [17]
In February 2008, Microsoft made an unsolicited offer to buy Yahoo! for $44.6 billion; at the time Yahoo! was still struggling to catch up to Google, while Microsoft was still seeking an internet search strategy. [28] The offer was a 62% premium to Yahoo!'s market value at the time. [4]
Yahoo grew rapidly throughout the 1990s. Like many search engines and web directories, Yahoo added a web portal. By 1998, Yahoo was the most popular starting point for web users [31] and the human-edited Yahoo Directory the most popular search engine. [24] It also made many high-profile acquisitions.
Marissa Ann Mayer (/ ˈ m aɪ. ər /; born May 30, 1975) [4] is an American business executive and investor who served as president and chief executive officer of Yahoo! from 2012 to 2017.