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[4] [5] It has since also exited the Los Angeles market and retrenched to Dallas and Houston. The company also announced that it was abandoning its plans to transition to an all-EV fleet. [4] In 2024, the company purchased rights to be the only ride-share app allowed for curbside pickup at Dallas Love Field Airport. [6]
Love Field covers an area of 1,300 acres (530 ha) at an elevation of 487 feet (148 m) above mean sea level and has two runways. [2] [4] Love Field is the birthplace, corporate headquarters, and a major operating base of Southwest Airlines; as of August 2021, Southwest has a 95% market share at the airport. [5]
The company was founded in 1963 by Kenneth and Helen Walker as "$3.99 Car Rentals" and quickly expanded by purchasing several different car rental companies. In 1984, the various car rental brands were consolidated under the name Advantage Rent a Car. The Walker family sold the company in 2006, and by 2008, it was bankrupt.
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The airport never reached capacity and saw its traffic dwindle while traffic at Love Field in Dallas continued to grow. The April 1957 OAG lists 97 scheduled departures a day Tuesday to Thursday, more than half to nearby Dallas Love Field. American Airlines had 30, Braniff 22, Trans-Texas 19, Continental 13, Delta 7 and Central 6.
In 1953, Fort Worth transferred its commercial flights from Meacham to the new airport, which was 12 miles (19 km) from Love Field. In 1960, Fort Worth purchased Amon Carter Field and renamed it Greater Southwest International Airport (GSW) in an attempt to compete with Dallas' airport, but GSW's traffic continued to decline relative to Love ...
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