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Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
Rapidly dropping prices for large plasma and LCD screens have led to a growing increase in the number of digital sign installations. [23] An array of these displays is known as a video wall. With the release of the HDMI 2.1 standard in 2017, wall resolution can reach 4K at higher refresh rates, 8K displays, up to 10K in some applications. [24]
A standard channel letter is a three-dimensional graphic sign element. Its channel is fabricated from sheet metal, most often aluminum since it will not rust. A flat sheet of aluminum is typically cut on a table by a computer-controlled router, laser, or water jet, based on a vector-based art file (.cdr, .eps, .ai, .scv, .sci, or .fs).
Electronic signs may be used indoors or outdoors. The display technologies are varied and changing quickly. Because of new display technologies, electronic signs are able to present more clear, colorful, and vivid images. Animated electronic signs gradually replace traditional static signs and increasingly take signage market share.
As I sit indoors and marvel at the outdoor igloos with a glass of Cabernet and an array of cured meats, cheeses, fruits, and nuts, I can’t help but feel the coziness of Carmel in winter. Related ...
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