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2. Cost per action - Wikipedia

   en.wikipedia.org/wiki/Cost_per_action

   Pay per lead (PPL) is a form of cost per acquisition, with the "acquisition" in this case being the delivery of a lead. Online and Offline advertising payment model in which fees are charged based solely on the delivery of leads. In a pay per lead agreement, the advertiser only pays for leads delivered under the terms of the agreement.

3. Cost per lead - Wikipedia

   en.wikipedia.org/wiki/Cost_per_lead

   Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation .

4. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   In a cost-per-lead pricing model, advertisers pay only for qualified leads – irrespective of the clicks or impressions that went into generating the lead. CPL advertising is also commonly referred to as online lead generation. Cost per lead (CPL) pricing models are the most advertiser-friendly.

5. Pay for performance advertising - Wikipedia

   en.wikipedia.org/wiki/Pay_for_performance...

   Pay for performance advertising (P4P) is a term used in Internet marketing to define a pricing model whereby a marketing or advertising agency will receive a payment or bonus from an advertiser for 'performance'. This may be in the form of each new lead or new customer obtained for the advertiser through the agency's online marketing efforts or ...

6. Website monetization - Wikipedia

   en.wikipedia.org/wiki/Website_monetization

   Pay per click or PPC (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results. The advertiser then pays for every click that is ...

7. Iowa utilities grapple with how to pay up to $1.35 ... - AOL

   www.aol.com/iowa-utilities-grapple-pay-1...

   Facing a price tag that could amount to $1.35 billion, Iowa water utilities are weighing how they would replace an estimated 96,440 lead service lines across the state under a proposed federal ...

8. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

9. Referral marketing - Wikipedia

   en.wikipedia.org/wiki/Referral_marketing

   However, it was found that the program was less effective in referring individuals over the age of 55 or low-margin customers. [ 5 ] The study suggested that while there are disadvantages associated with referral marketing, the overall benefits may outweigh these drawbacks, indicating that referral programs can be effective for customer base ...