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Amway Corp. (short for "American Way") is an American multi-level marketing (MLM) company that sells health, beauty, and home care products. [2] [3] [4] The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan. [5] Amway and its sister companies under Alticor reported sales of $8.9 billion in 2019. [1]
Amway North America (formerly known as Quixtar North America) is an American worldwide multi-level marketing (MLM) company, founded 1959 in Ada, Michigan, United States. It is privately owned by the families of Richard DeVos and Jay Van Andel through Alticor which is the holding company for businesses including Amway, Amway Global, Fulton Innovation, Amway Hotel Corporation, Hatteras Yachts ...
Richard Marvin DeVos Sr. [1] (March 4, 1926 – September 6, 2018) was an American billionaire businessman, co-founder of Amway with Jay Van Andel (company restructured as Alticor in 2000), and owner of the Orlando Magic basketball team.
DeVos began working with Amway Corporation in 1974, holding positions in various divisions, including research and development, manufacturing, marketing, sales, and finance. In 1984, he became one of Amway's vice presidents, with overall responsibility for the company's operations in 18 countries.
Beautycounter (dissolved in 2024); Betterware (placed into administration in 2018) [23]; Black Oxygen Organics (shut down in November 2021) [24]; BurnLounge (shut down as pyramid scheme by FTC in 2012)
Headquarters in Ada, Michigan. Alticor is a privately owned American corporation run by the DeVos and Van Andel families. [5] It was established in 1999 to serve as the parent company for a handful of business ventures, most notably the multi-level marketing company Amway and Amway Global, and a manufacturing and distribution company, Access Business Group.