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Escalation of commitment is a human behavior pattern in which an individual or group facing increasingly negative outcomes from a decision, action, or investment nevertheless continue the behavior instead of altering course. The actor maintains behaviors that are irrational, but align with previous decisions and actions.
Rational choice theory uses a much more narrow definition of rationality. At its most basic level, behavior is rational if it is reflective and consistent (across time and different choice situations). More specifically, behavior is only considered irrational if it is logically incoherent, i.e. self-contradictory.
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A positivistic approach to behavior research, TRA attempts to predict and explain one's intention of performing a certain behavior.The theory requires that behavior be clearly defined in terms of the four following concepts: Action (e.g. to go, get), Target (e.g. a mammogram), Context (e.g. at the breast screening center), and Time (e.g. in the 12 months). [7]
Human social behavior is affected not only by individual relationships, but also by how behaviors in one relationship may affect others. [20] Individuals that actively seek out social interactions are extraverts, and those that do not are introverts. [21] Romantic love is a significant interpersonal attraction toward another.
Reciprocal determinism is the theory set forth by psychologist Albert Bandura which states that a person's behavior both influences and is influenced by personal factors and the social environment. Bandura accepts the possibility that an individual's behavior may be conditioned through the use of consequences. At the same time he asserts that a ...
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The term can be applied to individual humans and living organisms, groups, organizations, styles, behaviors and trends. Opportunism or "opportunistic behaviour" is an important concept in such fields of study as biology , transaction cost economics , game theory , ethics , psychology , sociology and politics .