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The video triggered a backlash from American conservatives, including singer Kid Rock, who helped instigate a boycott against Bud Light and Anheuser-Busch more broadly. [ 4 ] [ 6 ] [ 7 ] Proponents of the boycott described the sponsorship as "political" because it involved a transgender woman who had previously advocated for transgender rights ...
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.
Right-wing politicians and celebrities, alike, called for a boycott of Anheuser-Busch brands, including Bud Light. Some bars stopped carrying the beer, whether to dodge controversy or avoid losing ...
Bud Light sales dropped more than 25% for the week ending Aug. 5, according to Nielsen data, with volumes tumbling nearly 30%. The attack on Bud Light, owned by Anheuser-Busch InBev, has also ...
Anheuser-Busch (specifically Bud Light) Bud Light's sponsorship of Dylan Mulvaney. Bud Light boycott [63] 2023 Republicans, conservatives and right-wing commentators Activision (Call of Duty) Call of Duty supporting Pride Month after removing a pack dedicated to Nickmercs. [64] 2024: Canadians, spearheaded by the subreddit r/loblawsisoutofcontrol
Last quarter, its North America volumes dropped 17.1% year over year, largely due to a marketing campaign with transgender influencer Dylan Mulvaney that sparked a widespread boycott of Bud Light.
What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash and boycotts rocking brands like Anheuser-Busch, Target, Kohl's ...