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During the 1980s, the Felix brand was facing a potential de-listing by large retailers due to poor sales and competition with their own-label cat foods. Felix only held a 6 per cent share of the UK cat food market, whereas the brand leader, Whiskas, had over 50 per cent. To combat this, the brand was re-launched in 1989 with a new product range ...
Nestlé Purina PetCare (/ p j ʊ ˈ r iː n ə /), or simply Purina, is an American subsidiary of the Swiss corporation Nestlé, based in St. Louis, Missouri. It produces and markets pet food, treats, and cat and dog litter. Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.
Friskies is an American brand of wet and dry cat food and treats owned by Nestlé Purina PetCare Company, a subsidiary of Nestlé global. [1] Friskies was initially introduced by Carnation Company in the 1930s as a dog food brand. When Friskies cat food was introduced in the 1950s, it was the first dry pet food product specifically for cats.
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In 1982, Fancy Feast was introduced in 3-ounce cans of wet food in seven different varieties. It was the first "gourmet" cat food. In its original commercial, an announcer said, "Your cat give you that cold shoulder when you serve cold, leftover cat food? Watch it warm up to Fancy Feast". It also featured a white Persian cat that talked in her ...
Fortunately, Purina hasn’t issued a voluntary recall on any of its cat food products in 2024. Additionally, the Food and Drug Administration (FDA) so far hasn’t mandated Purina to issue a recall.
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