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United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In November 2014, the company was acquired by Yıldız Holding and is now part of Pladis.
McVitie's (/ m ə k ˈ v ɪ t i z /) [1] is a British snack food brand owned by United Biscuits.The name is derived from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland.
In May 2017, pladis announced it would be launching McVitie's biscuits in the US in 2018. [14] Jaffa Cakes is a part of McVitie's, and was reformulated in 2017. [15] McVities also produce Hobnobs, Rich Tea, Penguins, Jacob's cream crackers, Carr's water biscuits, [16] Crawford's, [17] Meredith and Drew and go ahead!.
The Irish part of the company was sold to Fruitfield Foods, to form Jacob Fruitfield Food Group, which has led to legal battles over the use of the Jacob's brand name. [citation needed] From 2013 United Biscuits rebranded the product as McVities Club, using the Jacob's brand for savoury biscuits and McVities for sweet products. [5]
Carr's is a British biscuit and cracker manufacturer, currently owned by Pladis Global through its subsidiary United Biscuits. The company was founded in 1831 by Jonathan Dodgson Carr and is marketed in the United States by Kellogg's .
First manufactured by McVitie's in 1892 to a secret recipe developed by Sir Alexander Grant, their digestive is the best-selling biscuit in the United Kingdom. [4] In 2009, the digestive was ranked the fourth most popular biscuit for " dunking " into tea among the British public, with the chocolate digestive (produced by McVitie's since 1925 ...
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