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Pure & Natural Diapers were introduced in 2009 and marketed as an environmentally friendly alternative to traditional Huggies diapers. In 2019, Huggies introduced Special Delivery, incorporating plant-based materials. In 2024, Huggies introducted Skin Essentials, replacing Special Delivery. [5] GoodNites is a line of disposable diapers made for ...
The first competitor besides store brand training pants were Pampers Trainers made from 1993 until 1995. In 2002, Pampers introduced "Easy Ups" training pants. The Pampers brand also had training pants with a wetness liner called "Feel 'N Learn" which were made from 2004 until 2007. Luvs also had a line of training pants made in the 1990s.
In 2010, Huggies and Pampers began including the color-changing line as a wetness indicator for their diapers. In 2018, Luvs adopted the color-changing wetness indicator. Also in 2018, Opro9 created the "SmartDiaper", a temperature and moisture sensor that attaches to the front of the baby's diaper, using a silicone sleeve with adhesive ...
The size 6 diapers were billed for growing toddlers. Huggies also introduced a size 6 diaper at this time. [5] In 2018 the company launched its newest diaper line called Pampers Pure [6] which was designed without chlorine bleaching, fragrance, lotion, parabens, natural rubber latex and 26 allergens identified by the European Union. [7]
As of 2018, name-brand, mid-range disposable diapers in the U.S., such as Huggies and Pampers, were sold at an average cost of approximately $0.20–0.30 each, and their manufacturers earned about two cents in profit from each diaper sold. [58] Premium brands had eco-friendly features, and sold for approximately twice that price. [58]
In 2008, Procter & Gamble released Pampers Underjams as another direct competitor to Goodnites. [40] In 2020, Procter & Gamble discontinued Pampers Underjams and replaced them with Ninjamas . [ 41 ] [ 42 ] [ 43 ] As of 2023, Goodnites' competition comes from both Ninjamas and store brand pull-ups or diapers.
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