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In October 2003, FreeLife changed its product line to focus on a juice made from goji (Lycium barbarum) and sold under the product name Himalayan Goji Juice, and a newer product named GoChi. [14] [15] [16] The company and its goji juice were covered in the media around 2007-8 when the company's marketing messages were questioned. [5]
Earl Mindell’s Goji: The Himalayan Health Secret 2003 Momentum Media Rick Handel 967285526 Earl Mindell’s New Vitamin Bible 2004 Warner Hester Mundis 446614092 Easing the Pain of Arthritis Naturally 2005 Basic Health Pub. 1591201098 Earl Mindell’s Goji: The Himalayan Health Secret 2005 Momentum Media 967285577
On 29 May 2009, a class action lawsuit was filed against FreeLife in the United States District Court of Arizona. This lawsuit alleged false claims, misrepresentations, false and deceptive advertising and other issues regarding FreeLife's Himalayan Goji Juice, GoChi, and TaiSlim products.
Orange juice (frozen juices +17.2% annually; fresh juices 3.1% annually): Frozen non-carbonated juices tell the starkest tale for a beverage category that was walloped by hurricanes, ...
The Himalayan Goji Juice produced by the U.S. Company states on its label that a 1 liter bottle contains reconstituted Himalayan goji juice from whole Lycium barbarum fruit, grape juice concentrate, pear juice concentrate, apple juice concentrate, pear pruee and natural flavor, with sodium benzoate and potassium sorbated added to maintain ...
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