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Psycho-Cybernetics is a self-help book written by American writer Maxwell Maltz in 1960. [1] Motivational and self-help experts in personal development, including Zig Ziglar , Tony Robbins , Brian Tracy have based their techniques on Maxwell Maltz.
Maxwell Maltz (March 10, 1899 – April 7, 1975 [1]) was an American cosmetic surgeon and author of Psycho-Cybernetics (1960), which was a system of ideas that he claimed could improve one's self-image leading to a more successful and fulfilling life. [2]
Maxwell Maltz titled his pioneering self-development work "Psycho-Cybernetics" in reference to the process of steering oneself towards a pre-defined goal by making corrections to behaviour. Much of the personal development industry and the Human potential movement is said to be derived from Maltz's work.
This is impossible as he died in 1970. Maxwell Maltz has nothing to do with "The New Psycho-Cybernetics". "The New Psycho-Cybernetics" is the product of Dan Kennedy, a self-described "direct marketing expert". And finally, the publisher of the classic edition shown is Pocket Books, not the "Psycho-Cybernetics Foundation".
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Sociocybernetics is an interdisciplinary science between sociology and general systems theory and cybernetics.The International Sociological Association has a specialist research committee in the area – RC51 – which publishes the (electronic) Journal of Sociocybernetics.
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The book International Encyclopedia of Systems and Cybernetics is an authoritative encyclopedia [1] for systems theory, cybernetics, the complex systems science, which covers both theories and applications in areas as engineering, biology, medicine and social sciences.