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A good Likert scale, as above, will present a symmetry of categories about a midpoint with clearly defined linguistic qualifiers. In such symmetric scaling, equidistant attributes will typically be more clearly observed or, at least, inferred.
A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences, particularly psychology, common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product.
They are popular because they can be inexpensive to give and to score, and their scores can often show good reliability. There are three major approaches to developing self-report inventories: theory-guided, factor analysis, and criterion-keyed. Theory-guided inventories are constructed around a theory of personality or a prototype of a construct.
Collectively, a set of response-points and accompanying verbal anchors are referred to as a rating scale. One very frequently-used rating scale is a Likert scale. Usually, for clarity and efficiency, a single set of anchors is presented for multiple rating scales in a questionnaire.
Reliability refers to how consistent a measuring device is. A measurement is said to be reliable or consistent if the measurement can produce similar results if used again in similar circumstances. For example, if a speedometer gave the same readings at the same speed it would be reliable. If it did not it would be pretty useless and unreliable.
A survey using a Likert style response set. This is one example of a type of survey that can be highly vulnerable to the effects of response bias. Response bias is a general term for a wide range of tendencies for participants to respond inaccurately or falsely to questions.
A personality test is a method of assessing human personality constructs.Most personality assessment instruments (despite being loosely referred to as "personality tests") are in fact introspective (i.e., subjective) self-report questionnaire (Q-data, in terms of LOTS data) measures or reports from life records (L-data) such as rating scales.
Differential Emotions Scale (DES) is developed on the basis of Differential Emotions Theory, which contends that emotions are closely related to the formation of personality. [15] The scale advances to DES-IV with the theoretical development. DES-IV includes 36 items using a 5-point frequency Likert scale (from rarely or never to very often).