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  2. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Interactive communication is advantageous for a cross-functional approach as the business and consumer are both involved in brand communication. [110] Implementing IMC is a flexible process due to the changing nature of the marketing dynamics therefore by eliminating borders within the organization it allows for this notion.

  3. Dialogic public relations theory - Wikipedia

    en.wikipedia.org/wiki/Dialogic_public_relations...

    Public relations can facilitate dialogue by establishing channels and procedures for dialogic communication. [2] Dialogic theory argues that organizations should be willing to interact with publics in honest and ethical ways in order to create effective organization-public communication channels. [3]

  4. Business communication - Wikipedia

    en.wikipedia.org/wiki/Business_communication

    Business communication is the act of information being exchanged between two-parties or more for the purpose, functions, goals, or commercial activities of an organization. [1] Communication in business can be internal which is employee-to-superior or peer-to-peer, overall it is organizational communication.

  5. Corporate communication - Wikipedia

    en.wikipedia.org/wiki/Corporate_communication

    The responsibilities of corporate communication are: to promote the profile of the "company behind the brand" (corporate branding) to minimize discrepancies between the company's desired identity and brand features; to delegate tasks in communication; to formulate and execute effective procedures to make decisions on communication matters

  6. Workplace communication - Wikipedia

    en.wikipedia.org/wiki/Workplace_communication

    Effective communication, also called open communication, prevents barriers from forming among individuals within companies that might impede progress in striving to reach a common goal. For businesses to function as desired, managers and lower-level employees must be able to interact clearly and effectively with each other through verbal ...

  7. Open communication - Wikipedia

    en.wikipedia.org/wiki/Open_communication

    Open Communication can prevent these events from happening because: "It expresses the job that needs to be done, employees learn how to be accountable, the team forms stronger relationships, and organizational problems stop worsening." [2] Using open communication in the workplace promotes an abundance of benefits for an effective work environment.

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