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  2. Total revenue - Wikipedia

    en.wikipedia.org/wiki/Total_revenue

    Maximum total revenue is achieved where the elasticity of demand is 1. The above movements along the demand curve result from changes in supply: When demand is inelastic, an increase in supply will lead to a decrease in total revenue while a decrease in supply will lead to an increase in total revenue. When demand is elastic, an increase in ...

  3. Profit maximization - Wikipedia

    en.wikipedia.org/wiki/Profit_maximization

    This can be confirmed graphically. Using the diagram illustrating the total cost–total revenue perspective, the firm maximizes profit at the point where the slopes of the total cost line and total revenue line are equal. [4] An increase in fixed cost would cause the total cost curve to shift up rigidly by the amount of the change. [4]

  4. Total revenue test - Wikipedia

    en.wikipedia.org/wiki/Total_revenue_test

    In economics, the total revenue test is a means for determining whether demand is elastic or inelastic. If an increase in price causes an increase in total revenue, then demand can be said to be inelastic, since the increase in price does not have a large impact on quantity demanded. If an increase in price causes a decrease in total revenue ...

  5. Price elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_demand

    An increase in unit price will tend to lead to fewer units sold, while a decrease in unit price will tend to lead to more units sold. For inelastic goods, because of the inverse nature of the relationship between price and quantity demanded (i.e., the law of demand), the two effects affect total revenue in opposite directions.

  6. Marginal revenue - Wikipedia

    en.wikipedia.org/wiki/Marginal_revenue

    [1] [3] [8] The marginal revenue (the increase in total revenue) is the price the firm gets on the additional unit sold, less the revenue lost by reducing the price on all other units that were sold prior to the decrease in price. Marginal revenue is the concept of a firm sacrificing the opportunity to sell the current output at a certain price ...

  7. Pass-through (economics) - Wikipedia

    en.wikipedia.org/wiki/Pass-through_(economics)

    In addition to the absolute pass-through that uses incremental values (i.e., $2 cost shock causing $1 increase in price yields a 50% pass-through rate), some researchers use pass-through elasticity, where the ratio is calculated based on percentage change of price and cost (for example, with elasticity of 0.5, a 2% increase in cost yields a 1% increase in price).

  8. Sustainable growth rate - Wikipedia

    en.wikipedia.org/wiki/Sustainable_growth_rate

    The sustainable growth rate is the growth rate in profits that a company can reasonably achieve, consistent with its established financial policy.Relatedly, an assumption re the company's sustainable growth rate is a required input to several valuation models — for instance the Gordon model and other discounted cash flow models — where this is used in the calculation of continuing or ...

  9. Economic order quantity - Wikipedia

    en.wikipedia.org/wiki/Economic_order_quantity

    The required parameters to the solution are the total demand for the year, the purchase cost for each item, the fixed cost to place the order for a single item and the storage cost for each item per year. Note that the number of times an order is placed will also affect the total cost, though this number can be determined from the other parameters.