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BYU football. NIL deal: $136,000 ... plus tuitions This is an example of a university's athletic program thinking outside the box. In a deal with Built Bar, all 136 Brigham Young football players ...
UT is gaining a reputation as the premier NIL university after rankings from On3 show Texas as the leader for athletes in the top 100 for NIL value.
Since college athletes do not make a salary, this comes from a number of Name, Image, and Likeness (NIL) deals. That makes her the fourth-highest-paid college athlete, behind LeBron James'son ...
This list does not reflect the highest annual salaries or career earnings, only the top 100 largest contracts and thus is largely limited to athletes in team sports and auto racing. Athletes in individual sports , such as golf , tennis , table tennis , boxing , kickboxing , and MMA , are not employed by a team and usually earn money primarily ...
As far as March Madness NIL deals, Cleveland’s recent stats on the court have let him partner up with Uber. He recently promoted the ride-sharing giant on Instagram , showing his 12,600 ...
Another protest about student athlete compensation is that the NIL landscape will take away from the amateurism in the NCAA and commercialize college sports. Top NIL earners such as Livvy Dunne, an LSU gymnast with over one million followers on Instagram and TikTok, are making several million dollars a year. [17]
Behind-the-scenes deals marred the integrity of college sports long before NIL contracts. Allowing public universities to keep outside payments to athletes private will only invite more skulduggery.
Former college athletes sued the NCAA, which eventually led to the NCAA adopting a NIL rule. Here is a timeline of what led to the NIL according to Foster Swift law firm and Sports Business Journal .