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  2. Ivory (soap) - Wikipedia

    en.wikipedia.org/wiki/Ivory_(soap)

    Ivory's first slogan, "It Floats!", was introduced in 1891. The product's other well-known slogan, "99 + 44 ⁄ 100 % Pure", which was in use by 1895, was based on the results of an analysis by an independent laboratory that Harley Procter hired to demonstrate that Ivory was purer than the castile soap available at the time. [6] Ivory Soap, 1800s

  3. Cosmetics - Wikipedia

    en.wikipedia.org/wiki/Cosmetics

    In Italy, hair and body products make up approximately 30% of the cosmetic market. Makeup and facial care are the most common cosmetic products exported to the United States. According to Euromonitor International, the market for cosmetics in China is expected to be $7.4 billion in 2021 up from $4.3 billion in 2016.

  4. Avon Products - Wikipedia

    en.wikipedia.org/wiki/Avon_Products

    Avon sells products in over 100 countries. Brazil is the company's largest market, passing the United States in 2010. Avon entered the Chinese market in 1990. [23] Direct selling was outlawed in China in 1998, [24] which forced Avon to sell only through physical stores called Beauty Boutiques. The ban was lifted in 2001, and the company ...

  5. Natura & Co - Wikipedia

    en.wikipedia.org/wiki/Natura_&_Co

    Currently the company is the largest Brazilian cosmetics company by revenue. In May 2019 Natura & Co announced that it had entered into definitive agreement to acquire Avon Products , Inc. The transaction was approved by Brazilian regulations authorities in the beginning of November 2019 and was completed in January 2020, making Natura & Co the ...

  6. Japanese female beauty practices and ideals - Wikipedia

    en.wikipedia.org/wiki/Japanese_female_beauty...

    This shifted towards a natural (lesser) style of makeup after the 2011 Tōhoku earthquake and tsunami, also known as the Great East Japan Earthquake. It was seen to express a softer beauty in a sensitive time of healing. [23] This style has continued until today, with lesser makeup being preferred over both heavy makeup and no-makeup styles. [23]

  7. Milk Makeup - Wikipedia

    en.wikipedia.org/wiki/Milk_Makeup

    Milk Makeup has received praise from publications such as Vogue, [13] Teen Vogue [14] Vanity Fair, and InStyle Magazine. [15] The brand's Hydro Grip Primer won an Allure Best of Beauty award for best primer in 2019. [16] In 2022, its liquid Bionic Blush won a Best in Black Beauty award from Essence [17] and RISE Mascara won a Glamour Beauty ...

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