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  2. Rational choice theory - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_theory

    The significance of emotions in decision-making has generally been ignored by rational choice theory, according to these critics. Moreover, emotional choice theorists contend that the rational choice paradigm has difficulty incorporating emotions into its models, because it cannot account for the social nature of emotions.

  3. Decision-making - Wikipedia

    en.wikipedia.org/wiki/Decision-making

    In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the cognitive process resulting in the selection of a belief or a course of action among several possible alternative options. It could be either rational or irrational. The decision-making process is a reasoning process based on assumptions of ...

  4. Decision theory - Wikipedia

    en.wikipedia.org/wiki/Decision_theory

    Decision theory or the theory of rational choice is a branch of probability, economics, and analytic philosophy that uses the tools of expected utility and probability to model how individuals should behave rationally under uncertainty. [1][2] It differs from the cognitive and behavioral sciences in that it is prescriptive and concerned with ...

  5. Von Neumann–Morgenstern utility theorem - Wikipedia

    en.wikipedia.org/wiki/Von_Neumann–Morgenstern...

    Economics. In decision theory, the von Neumann–Morgenstern (VNM) utility theorem demonstrates that rational choice under uncertainty involves making decisions that take the form of maximizing the expected value of some cardinal utility function. This function is known as the von Neumann–Morgenstern utility function.

  6. Rational planning model - Wikipedia

    en.wikipedia.org/wiki/Rational_planning_model

    The rational planning model is a model of the planning process involving a number of rational actions or steps. Taylor (1998) outlines five steps, as follows: [1] Monitoring of effects of plans/policies. The rational planning model is used in planning and designing neighborhoods, cities, and regions. It has been central in the development of ...

  7. Psychology of reasoning - Wikipedia

    en.wikipedia.org/wiki/Psychology_of_reasoning

    The psychology of reasoning (also known as the cognitive science of reasoning[1]) is the study of how people reason, often broadly defined as the process of drawing conclusions to inform how people solve problems and make decisions. [2] It overlaps with psychology, philosophy, linguistics, cognitive science, artificial intelligence, logic, and ...

  8. Expected utility hypothesis - Wikipedia

    en.wikipedia.org/wiki/Expected_utility_hypothesis

    The expected utility hypothesis is a foundational assumption in mathematical economics concerning decision making under uncertainty. It postulates that rational agents maximize utility, meaning the subjective desirability of their actions. Rational choice theory, a cornerstone of microeconomics, builds this postulate to model aggregate social ...

  9. Predictably Irrational - Wikipedia

    en.wikipedia.org/wiki/Predictably_Irrational

    BF448 .A75 2008. Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick.