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Uses and gratifications theory was developed from a number of prior communication theories and research conducted by fellow theorists. The theory has a heuristic value because it gives communication scholars a "perspective through which a number of ideas and theories about media choice, consumption, and even impact can be viewed". [11] [12] [13]
Gratification is the pleasurable emotional reaction of happiness in response to a fulfillment of a desire or goal. It is also identified as a response stemming from the fulfillment of social needs such as affiliation, socializing, social approval, and mutual recognition.
Erickson discusses [35] the differences of his theory as compared to Freud’s theory of psychosexual development. Freud tended to focus more on sexual gratification without deep personal relationships being involved. Erikson’s proposal suggests that there is more to intimacy than sexual gratification.
One well-supported theory of self-regulation, called the Cognitive-affective personality system (CAPS), suggests that delaying gratification results from an ability to use "cool" regulatory strategies (i.e., calm, controlled and cognitive strategies) over "hot regulatory strategies (i.e., emotional, impulsive, automatic reactions), when faced with provocation. [4]
His theory of REBT proposes that irrational beliefs and the avoidance of stressful situations is the origin of behavioral and emotional problems. As humans, we tend to seek for instant gratification to avoid pain, ignoring the fact that evading a situation now, will make it more problematic later.
According to Walter Benjamin, kitsch, unlike art, is a utilitarian object lacking all critical distance between object and observer. According to critic Winfried Menninghaus, Benjamin's stance was that kitsch "offers instantaneous emotional gratification without intellectual effort, without the requirement of distance, without sublimation". [6]
In psychology, compensation is a strategy whereby one covers up, consciously or unconsciously, weaknesses, frustrations, desires, or feelings of inadequacy or incompetence in one life area through the gratification or (drive towards) excellence in another area. Compensation can cover up either real or imagined deficiencies and personal or ...
The Stanford marshmallow experiment was a study on delayed gratification in 1970 led by psychologist Walter Mischel, a professor at Stanford University. [1] In this study, a child was offered a choice between one small but immediate reward, or two small rewards if they waited for a period of time.