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Gratification is the pleasurable emotional reaction of happiness in response to a fulfillment of a desire or goal. It is also identified as a response stemming from the fulfillment of social needs such as affiliation, socializing, social approval, and mutual recognition.
The Sociology of emotions applies a sociological lens to the topic of emotions.The discipline of Sociology, which falls within the social sciences, is focused on understanding both the mind and society, studying the dynamics of the self, interaction, social structure, and culture. [1]
Uses and gratifications theory was developed from a number of prior communication theories and research conducted by fellow theorists. The theory has a heuristic value because it gives communication scholars a "perspective through which a number of ideas and theories about media choice, consumption, and even impact can be viewed". [11] [12] [13]
The concept of parasocial interaction became increasingly attractive to mass communication scholars as more active views of the audience emerged in the second half of the 20th century—especially uses and gratification theory—and numerous empirical studies have utilized the idea to explore PSI’s antecedents, correlates, and consequences. [4]
The significant theories of emotion can be divided into three primary categories: physiological, [5] neurological, [6] and cognitive. [7] Physiological theories imply that activity within the body can be accountable for emotions. [8] Neurological theories suggest that activity within the brain leads to emotional responses. [6]
William Reddy includes the idea of sincerity as a key point in the effects of emotive. The concept of emotives forces a redefinition of sincerity. Because of the powerful and unpredictable effects of emotional utterances on the speaker, sincerity should not be considered the natural, best, or most obvious state toward which individuals strive.
The authors interpret this difference as theory of minds that cooperators employ to anticipate the opponents' strategies. This is an example of the way social decision making differs from other forms of decision making. In behavioral economics, a heavy criticism is that people do not always act in a fully rational way, as many economic models ...
One well-supported theory of self-regulation, called the Cognitive-affective personality system (CAPS), suggests that delaying gratification results from an ability to use "cool" regulatory strategies (i.e., calm, controlled and cognitive strategies) over "hot regulatory strategies (i.e., emotional, impulsive, automatic reactions), when faced with provocation. [4]