Search results
Results from the WOW.Com Content Network
The service provider must deliver the service at the exact time of service consumption. The service is not manifested in a physical object that is independent of the provider. The service consumer is also inseparable from service delivery. Examples: The service consumer must sit in the hairdresser's chair, or in the airplane seat.
Business services are a recognisable subset of economic services, and share their characteristics. The essential difference is that businesses are concerned about the building of service systems in order to deliver value to their customers and to act in the roles of service provider and service consumer. [1]
A service encounter can be defined as the duration in which a customer interacts with a service. The customer's interactions with a service provider typically involve face-to-face contact with service personnel, in addition to interactions with the physical elements of the service environment including the facilities and equipment.
Goods can be returned while a service, once delivered cannot. [4] Goods are not always tangible and may be virtual e.g. a book may be paper or electronic. Marketing theory makes use of the service-goods continuum as an important concept [5] which "enables marketers to see the relative goods/services composition of total products". [6]
The service-product bundle must come first before operations decisions. An example of service-product bundle characteristics follows: [4]: 18–19 Service Facility: Accessible by public transportation, sufficient parking, interior decorating, architecture, facility layout and traffic flow
Other key characteristics of services include perishability, intangibility and variability (or heterogeneity). [ 2 ] Although the notion of inseparability has become received wisdom in the marketing and services marketing literature over the past few decades, [ 3 ] more recent research has challenged inseparability as a distinguishing ...
This metadata describes both the functional characteristics of the service and quality-of-service characteristics. Service-oriented architecture aims to allow users to combine large chunks of functionality to form applications which are built purely from existing services and combining them in an ad hoc manner. A service presents a simple ...
From the viewpoint of business administration, service quality is an achievement in customer service. [4] It reflects at each service encounter. Customers form service expectations from past experiences, word of mouth and marketing communications. [5] In general, customers compare perceived service with expected service, and if the former falls ...