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  2. Risk Everything - Wikipedia

    en.wikipedia.org/wiki/Risk_Everything

    Risk Everything was an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy.The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs.

  3. Nike's ads inspired Steve Jobs 20 years ago - AOL

    www.aol.com/news/nike-apos-ads-inspired-steve...

    Apple co-founder Steve Jobs told Apple employees Nike's athlete focused ads were the best example of successful advertising campaigns before he launched Apple's 1997 "Think Different" campaign.

  4. Tag (advertisement) - Wikipedia

    en.wikipedia.org/wiki/Tag_(advertisement)

    Tag is a television and cinema advertisement launched by Nike Inc. in 2001 to promote its line of sportswear in the United States.It was one of four pieces forming the television component of the $25m "Play" campaign, which had been running for several months.

  5. Just Do It - Wikipedia

    en.wikipedia.org/wiki/Just_Do_It

    The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...

  6. Nike's Colin Kaepernick ads created $163.5 million in buzz ...

    www.aol.com/news/nike-apos-colin-kaepernick-ads...

    Nike tapped Colin Kaepernick for its latest ad campaign. Kaepernick has become a polarizing figure in the sports universe ever since he decided not to stand for the national anthem to protest ...

  7. Second Generation (advertisement) - Wikipedia

    en.wikipedia.org/wiki/Second_Generation...

    The ad received positive reviews from advertising publications. It listed by Adweek as the "Ad of the Day" and as one of the "Best Spots of February 2006". [9] [10] SHOOT named the ad their "Top Spot of the Week". [1] ESPN's Darren Rovell wrote that "it deserves to be considered at the top of the list" of Jordan's more than 400 commercials. [5]

  8. Nike CEO on Kaepernick ads: 'Very proud of the work' - AOL

    www.aol.com/nike-ceo-mark-parker-proud-work-weve...

    As short-term gains and losses fail to provide an accurate gauge of the success of Nike's Colin Kaepernick campaign, CEO Mark Parker remains confident. Nike CEO on Kaepernick ads: 'Very proud of ...

  9. Secret Tournament - Wikipedia

    en.wikipedia.org/wiki/Secret_Tournament

    Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".

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