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A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods ...
Slogans that associate emotional responses or evoke recollections of memories increase their likelihood of being adopted by the public and shared. [8] Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress , food , traffic ), consumers will recall the slogan more often and associate the corporation with their personal ...
Trademark owned by Philips in the European Union and various other jurisdictions, but invalidated in the United States due to it being merely a descriptive term. [2] [3] [4] Aspirin Still a Bayer trademark name for acetylsalicylic acid in about 80 countries, including Canada and many countries in Europe, but declared generic in the U.S. [5] Catseye
It looks like a new slogan may be in the works for the fast-food brand, because the chain recently filed a trademark for a certain phrase. McDonald's trademarks a new slogan: 'The Simpler the ...
Every small business has some form of intellectual property associated with it. Intellectual property, or IP, is a valuable company asset. It comes in four types: trademarks, copyrights, patents ...
Trademarks help consumers recognize a brand in the marketplace and distinguish it from competitors. [19] A service mark, also covered under the Lanham Act, is a type of trademark used to identify services rather than goods. [20] The term trademark is used to refer to both trademarks and service marks. [19]
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