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TinyURL is a URL shortening web service, which provides short aliases for redirection of long URLs. Kevin Gilbertson, a web developer, launched the service in January 2002 [1] as a way to post links in newsgroup postings which frequently had long, cumbersome addresses.
Bitly is a URL shortening service and a link management platform. The company Bitly, Inc. was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, [4] for use in social networking, SMS, and email.
In November 2009, the shortened links of the URL shortening service Bitly were accessed 2.1 billion times. [1] Other uses of URL shortening are to "beautify" a link, track clicks, or disguise the underlying address. This is because the URL shortener can redirect to just about any web domain, even malicious ones.
In order to assure the security of the links, and to avoid short links pointing to external or dangerous websites, the URL shortener is restricted to services hosted by the Wikimedia Foundation. This includes for example: all Wikimedia projects, Meta, mediawiki.org , the Wikidata Query Service , Phabricator ( full list here ).
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Google URL Shortener, also known as goo.gl, is a URL shortening service owned by Google. It was launched in December 2009, initially used for Google Toolbar and Feedburner . [ 2 ] The company launched a separate website, goo.gl, in September 2010.
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According to Gary Briggs, Google's Vice President of consumer marketing, the .co purchase was to help users of the shortened domain, "always end up at a page for a Google product or service." [ 2 ] [ 3 ]