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The first Rolls-Royce motorcars did not feature radiator mascots; they simply carried the Rolls-Royce emblem. When John, 2nd Baron Montagu commissioned his friend, sculptor Charles Robinson Sykes, who worked in London under the nobleman's patronage, to sculpt a personal mascot for the bonnet of his 1909 Rolls-Royce Silver Ghost, Sykes chose Eleanor Velasco Thornton as his model.
A common element on every Rolls-Royce since 1911 is the "Spirit of Ecstacy" on the hood that serves as a type of "calling card" and denotes the message of luxury. [5] During the 1920s, advertisements for Mercedes-Benz emphasized their "star" hood ornament as representing the "world-famous product of the oldest automobile works in the world" and ...
Spirit of Ecstasy, the bonnet mascot sculpture on Rolls-Royce cars. Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of BMW in 1998 after BMW licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce Holdings plc, [6] and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grille shape trademarks from Volkswagen AG.
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The Spirt of Ecstasy also called Emilie Sculptured by Charles Robinson Sykes. The Spirit of Ecstasy, also called "Emily", "Silver Lady" or "Flying Lady", carries with it a story about a secret passion between John Walter Edward Douglas-Scott-Montagu (second Lord Montagu of Beaulieu after 1905, a pioneer of the automobile movement, and editor of ''The Car'' magazine from 1902) and his secret ...
The Rolls-Royce Silver Shadow is a full-size luxury ... and had a book price of £6,557 [6 ... showing Rolls-Royce's trademark bonnet mascot, and the double R logo ...
The Austin Sheerline was the first Austins to have a 'Flying A' bonnet mascot and 'Austin of England' script. Austin Chairman, Sir Leonard Lord, owned a Bentley during the war and the story goes that he took the Bentley 'Flying B' bonnet mascot from his personal Bentley and gave it to Austin designer Ricardo Burzi to create something similar.
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