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WWE action figures are toys based on performers and personalities of World Wrestling Entertainment (WWE). [ 1 ] [ 2 ] They are currently manufactured by Mattel , and have formerly been manufactured by LJN , Jakks Pacific and Hasbro .
Throughout 2015, WWE marketed the brand through various products, including beverages, supplements and gyms. [4] WWE will hold a 50% stake in the brand, and so will advertise it regularly across all its platforms, hoping to give it one billion impressions a month, and attempting to rival sports-clothing giant, Under Armour.
According to the data collected by US-bookies, Stone Cold Steve Austin is still WWE’s best merchandise seller earning an estimated $3,600,000 from merchandise on WWE Shop site. John Cena takes the #2 spot, earning almost $2,700,000 from WWE Shop. [166] 'Austin 3:16' T-shirt is amongst the best selling T-shirts in wrestling history [167]
The group's main logo has been parodied in various WWE merchandise for various wrestlers and groups, such as Randy Orton's "rKo" shirt, WWE NXT ' s "nXt: next generation" shirt, and Santos Escobar's LdF shirt. The nWo had major crossover appeal in its heyday.
In May 2016, WWE released a John Cena T-shirt that bears resemblance to and inspired by the Pabst Blue Ribbon can design. The Pabst Brewing Company threatened to sue Cena and the WWE for trademark infringement which drew criticism by wrestling fans and fellow personnel as a publicity stunt. [ 45 ]
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