Search results
Results from the WOW.Com Content Network
The Limited Capacity Model of Motivated Mediated Message Processing or LC4MP is an explanatory theory that assumes humans have a limited capacity for cognitive processing of information, as it associates with mediated message variables; moreover, they (viewers) are actively engaged in processing mediated information [1] Like many mass communication theories, LC4MP is an amalgam that finds its ...
Media naturalness effects on cognitive effort, communication ambiguity, and physiological arousal. Media naturalness theory's main prediction is that, other things being equal, a decrease in the degree of naturalness of a communication medium leads to the following effects in connection with communication interactions in complex tasks: [15] (a) an increase in cognitive effort, (b) an increase ...
The Media Equation is a general communication theory that claims people tend to assign human characteristics to computers and other media, and treat them as if they were real social actors. [1] The effects of this phenomenon on people experiencing these media are often profound, leading them to behave and to respond to these experiences in ...
Media richness theory implies that a sender should select a medium of appropriate richness to communicate the desired message or fulfill a specific task. [7] Senders that use less-rich communication media must consider the limitations of that medium in the dimensions of feedback, multiple cues, message tailoring, and emotions.
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
Walther understood that describing the new nature of online communication required a new theory. [2] Social information processing theory focuses on the social processes that occur when two or more people are engaged in communication, similar to theories such as social presence theory, social penetration theory, and uncertainty reduction theory.
The knowledge gap hypothesis is a mass communication theory based on how a member in society processes information from mass media differently based on education level and socioeconomic status (SES). The gap in knowledge exists because a member of society with higher socioeconomic status has access to higher education and technology whereas a ...
Early research investigating how people process persuasive messaging focused mainly on cognitive theories and the way the mind processed each element of a message. One of the early guiding principles of underlying motivations of persuasive communications came from Leon Festinger’s (1950) statement that incorrect or improper attitudes are generally maladaptive and can have deleterious ...