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Better dead than Red – anti-Communist slogan; Black is beautiful – political slogan of a cultural movement that began in the 1960s by African Americans; Black Lives Matter – decentralized social movement that began in 2013 following the acquittal of George Zimmerman in the shooting death of African American teen Trayvon Martin; popularized in the United States following 2014 protests in ...
Experts say that effective media management is an essential component of a successful political campaign. Studies show that candidates with higher media attention tend to have greater success in elections. [13] Each form of media can influence the other.
In contexts of the efforts of candidates, party activities and ballot measure campaigns, "get-out-the-vote" or "GOTV" is an adjective indicating having the effect of increasing the number of the campaign's supporters who will vote in the immediately approaching election. Typically GOTV is a distinct phase of the overall campaign.
Propaganda campaigns often follow a strategic transmission pattern to indoctrinate the target group. This may begin with a simple transmission such as a leaflet dropped from a plane or an advertisement. Generally these messages will contain directions on how to obtain more information, via a web site, hot line, radio program, etc.
A successful example of this was the campaign against the Transatlantic Trade and Investment Partnership (TTIP) organized by European civil society organizations which halted negotiations by tapping into public fears concerning food safety and corporate power. [3] Effective campaigning results in a multitude of different outcomes.
The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. [1] Advertising campaigns are built to accomplish a particular objective or a set of objectives.
These demonstrations are considered by many to be the first example of the revolutions that followed in Georgia and Ukraine; however, the Serbs adopted an approach that had already been used in parliamentary elections in Slovakia and Croatia in 1998 and 2000, respectively, characterized by civic mobilization through get-out-the-vote campaigns ...
Internet activism [a] involves the use of electronic-communication technologies such as social media, e-mail, and podcasts for various forms of activism to enable faster and more effective communication by citizen movements, the delivery of particular information to large and specific audiences, as well as coordination.