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Subsequently, he was a national sales manager at Synergetic Micro Systems; he left in 2001 after the company was bought by Lantronix. [6] He started a marketing consultancy, Perry S. Marshall & Associates, and published his first book, Industrial Ethernet: A Pocket Guide. It was followed by second and third editions, co-written with John ...
series) is a product line of how-to and other reference books published by Dorling Kindersley (DK). The books in this series provide a basic understanding of a complex and popular topics. The term "idiot" is used as hyperbole, to reassure readers that the guides will be basic and comprehensible, even if the topics seem intimidating.
Notable For Dummies books include: DOS For Dummies, the first, published in 1991, whose first printing was just 7,500 copies [4] [5] Windows for Dummies, asserted to be the best-selling computer book of all time, with more than 15 million sold [4] L'Histoire de France Pour Les Nuls, the top-selling non-English For Dummies title, with more than ...
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
A sales plan is a strategic document that outlines the business targets, resources and sales activities. It typically follows the lead of the marketing plan , strategic planning [ 2 ] [ 3 ] and the business plan with more specific detail on how the objectives can be achieved through the actual sale of products and services.
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Since then, he has published some 50 computer books. [6] His latest book is Windows 11 for Dummies (2021). Several of his For Dummies books have made USA Today's bestseller list. [7] In 1992, Rathbone’s Windows For Dummies became the world’s best-selling computer book and remains so with more than 15 million copies sold by 2019. [8]
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.