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US Army Values poster. LDRSHIP is an acronym for the seven basic values of the United States Army: [1] [2] [3] [4]
In the 1990s, the army officially adopted what have come to be known as "The 7 Army Values", which are summarized with the acronym "LDRSHIP". LDRSHIP stands for Loyalty, Duty, Respect, Selfless Service, Honor, Integrity, and Personal Courage.
CAPE's objectives were to assess the state of Army as a profession and its members as professionals; to study and define through doctrine and strategic messaging the Army Profession; capture and promulgate the moral principles of the Army Ethic (to include Army Values), Army culture, and organizational climates; inspire trusted Army ...
The current version of the Soldier's Creed is a product of the 'Warrior Ethos' program authorized by the then Army Chief of Staff Eric K. Shinseki in May 2003. [1] It was written by members of Task Force Soldier's Warrior Ethos Team, and was first approved in its current format by the next Army Chief of Staff Peter Schoomaker on 13 November 2003.
Many units of the United States Armed Forces have distinctive mottoes.Such mottoes are used in order to "reflect and reinforce" each unit's values and traditions. Mottoes are used by both military branches and smaller units.
The United States Army (USA) is the land service branch of the United States Armed Forces. It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution. [15] The Army is the oldest branch of the U.S. military and the most senior in order of precedence. [16]
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The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army." [3] Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow-up slogan, "Join the people who've joined the Army.'