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ESPN Bet (stylized as ESPN BET) is a brand of American sportsbooks and online sports betting services operated by Penn Entertainment. Its branding is licensed from ESPN Inc. , which cross-promotes the services across its television and digital platforms.
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The company owns and operates digital sports media and sports betting products which deliver sports scores, data, news, and sports book offerings via emerging and established platforms. The company also previously owned The Score Television Network, which was acquired by Rogers Communications in October 2012 and is today known as Sportsnet 360. [2]
The company's first sports betting application was released as Betonline through a City Index and Sporting Life joint venture in time for the 1998 World Cup. In 1999 Orbis launched their OpenBet Casino at ICE and the Sky Vegas Live Roulette channel was launched. By 2000, Ladbrokes, Surrey Sports and Paddy Power were live on OpenBet. [7]
Retail sports betting starts in Kentucky on Sept. 7 with mobile and online sports betting beginning Sept. 28.
ESPN Bet, a rebranded sports-gambling app owned by Penn Entertainment, is set to launch Tuesday. Penn signed a $1.5 billion deal with ESPN for rights to the sports media giant's name in August.
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