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First Direct was formed on 1 October 1989 by Midland Bank, one of the 'big four' banks in the United Kingdom. It became a part of HSBC in June 1992, when acquired from Midland Bank. First Direct took its first call on 12:01 am on 1 October 1989; more than 1,000 calls were taken within the first twenty four hours.
It was first launched in the USA [177] in November 2005 and is based on HSBC's 'First Direct' subsidiary in Britain which was launched in the 1980s. The service is now also available in Taiwan, [178] South Korea, [179] Australia, France. [180] Poland is launching business direct in September 2009. In the US, HSBC Direct is now part of HSBC ...
It had previously been speculated that HSBC might revive the Midland Bank name or use the first direct brand for its branch network. The new name was rolled out in 2018. [9] As part of setting up the new bank, a new board and legal structure was created. In November 2016, Clara Furse was named as the first Chairwoman of HSBC UK Bank plc. [10]
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HSBC said it was aware that some customers were experiencing 'intermittent issues' accessing its banking services. HSBC and First Direct customers hit by online banking problems ahead of Christmas ...
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The bank is doubling the interest rate on its Regular Saver Account from 3.5% to 7%.