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Skin whitening, also known as skin lightening and skin bleaching, is the practice of using chemical substances in an attempt to lighten the skin or provide an even skin color by reducing the melanin concentration in the skin. Several chemicals have been shown to be effective in skin whitening, while some have proven to be toxic or have ...
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
[4] [5] A big focus of Korean skincare is skin lightening, [6] which is why many Korean cosmetic products have brightening properties. Skin brightening is not the same as skin bleaching, also known as skin whitening, which is a reduction of melanin in the skin. Instead, skin lightening is focused on treating hyperpigmentation.
Cocokind. Affordable Korean skincare brand Cocokind is focused on supporting a healthy, hydrated skin barrier with budget-friendly formulas. And while it considers price, the brand doesn't skimp ...
South Korea's cosmetic surgery is a market leader, with South Korea taking a 25% share in the global market. [16] One in five Korean women have undergone plastic surgery, compared to just one in twenty in the United States. [17] In 2018, a total of 464,452 patients visited South Korea for cosmetic surgery, a 16.7 percent increase from 2017. [18]
The South Korean girl group Girls' Generation collaborated with Dior in 2011 to promote their skin lightening cream, targeted consumers influenced by the Korean Wave and potentially increasing their presence in the East Asian cosmetics markets. [4] Bihaku products are highly popular among mature women.
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