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In 1995, BaByliss was acquired by the Conair Corporation. The BaByliss brand was created by the hairstylists René Lelièvre and Roger Lemoine, working in Paris in the early 1960's. Lelièvre innovated on the early curling tong, and marketed his products for professional hair stylists.
Large rollers can be used to straighten curly hair. Hair straightening is a hair styling technique used since the 1890s involving the flattening and straightening of hair in order to give it a smooth, streamlined, and sleek appearance. [1]
Other types included customized versions that let consumers adjust the curl level before making it permanent and spot perms that let certain parts of the hair be curled (bangs, crown, ends), leaving the rest of the hair untouched. Another brand that was a household name in Britain in the late 1960s and 1970s was Twink (home perm).
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